Wednesday, February 16, 2011
Carhartt in i-D Magazine
This months i-D Magazine includes a nice feature on Carhartt Work In Progress. It includes only the second ever magazine interview with the company’s owner, Edwin Faeh.
More than a brand also talks to some of the UK team about their love for the brand.
Available at your local Newsagent NOW with a choice of 6 covers.
Spring / Summer Collection arriving daily at the moment - CLICK HERE
“In the 1990s, rappers, skaters and rockers were pioneering new ‘utility clothing’. Bringing Carhartt to Europe, I built my company around skateboarding and the independents. We supported niche music like drum ‘n’ bass, showing the heritage of our goods in a contemporary way. I remember showing these brown duck double knee pants to people in the market. They didn’t get it. They did ‘blue jeans’ and nothing else. They all expected me to fail”
Edwin Faeh, founder of Work In Progress