Monday, July 19, 2010
New Balance 574 | Sonic Welding
New to FUSShop this week is the sonic welded 574...
The 574 Sonic takes the iconic classic into a futuristic and modern realm with the new application of sonic welding.
Used for technical clothing and industrial fabrics, sonic welding is an environmentally friendly alternate to sewing or gluing. The process of heat and pressure application to the seams of pattern pieces fuses the shoe together cutting out waste and crafting the 574 to be airtight and watertight.
The materials used in the Sonic 574 include the synthetic material, Tirrenina Nubuck, a unique material which does not exist anywhere else on the market. Tirrenina Nubuck is made using a solvent-free process, which significantly reduces the usage of water and carbon dioxide. Along with the unique nubuck, the Sonic 574 also features 0.9550 square yards of material on the upper, which is half of the amount most shoes use.
The Sonic 574 is deconstructed in design, beautifully executed in rich, basic-colored suedes
with pops of neons on the Encap. Available in black / turquoise and grey / neon yellow.
